Brand and communications
for what comes next.

Regen Melbourne exists to catalyse the regeneration of Greater Melbourne, from a swimmable Birrarung to resilient local food networks to reimagined urban governance. The organisation had built a deeply integrated model with complex information hierarchies serving a wide variety of stakeholders, from community partners to funders to government.

The challenge was representing that in its fullness without becoming overwhelming – letting people into the work through multiple interconnected entry points.

I led a full website redevelopment with a focus on information architecture and brand positioning, finding a structure that could carry the complexity of Earthshots, the Systems Lab, and a growing library of projects and stories without flattening what makes the ecosystem distinctive. I refined the visual identity to feel more grounded, giving the brand a presence that matched the maturity of the work and the organisation’s evolution.

The new site has given Regen Melbourne coherence — a front door that captures who they are and what they do at the right level of depth for the funders and partners they need to bring along.

Capyble helps Australian workplaces meet their Respect@Work obligations – benchmarking compliance, surfacing gaps, and building real capability around family, domestic and sexual violence prevention.

The team had built a product grounded in expert knowledge and lived experience, but the brand positioning hadn’t found its footing. The obligations Capyble exists to address aren’t broadly understood by most business leaders, so communications have to do double duty: point people to the need, and explain it in language that lands. Add to that a hybrid offering across consulting, SaaS and training, and landing coherent messaging across those audiences was the core challenge.

I worked with the team on market positioning and go-to-market strategy, helping to build coherence into their suite of offerings. Within this engagement, I identified the need to split their offering into two distinct products (CapyBenchmark and CapyBuild) to give structure to the hybrid model. From there, I developed messaging for each — articulating who they’re for, and building a tiered language model across brand, education and conversion voices to help move audiences from understanding to action.

The engagement ran across brand narrative, audience and product segmentation, and launch messaging, alongside information architecture and wireframe development for the marketing team to pick up and run with implementation.

The team now has a clear positioning model, a defined product structure, and a voice that treats the problem seriously while making the path forward feel accessible.

Small Giants Academy is a global centre for conscious leadership — running programs, impact safaris, events and a podcast that bring together change-makers working towards what they call the Next Economy.

When I came on board, the marketing function had been managed across multiple hands, and the brand’s digital presence, content and systems weren’t reflecting the sophistication of the programs themselves. There was a gap between the rigour of the work and how the organisation was showing up externally.

Working as part of the leadership team, I’ve built the marketing infrastructure to match the ambition, across brand, website, content, campaigns and systems — iterative work embedded in the rhythms of the organisation. My focus is a consistent thread of organisational strategy meeting brand thinking across everything that goes out, so the external story keeps pace with the internal impact.

In the lead-up to the 2025 federal election, WWF-Australia needed a communications plan that could cut through a crowded political landscape and keep environmental issues in the conversation – while staying true to the organisation’s voice and values.

Working through audience prioritisation, message architecture, channel strategy and sequencing, we developed a national campaign plan grounded in WWF’s strengths: scientific credibility, community trust, and decades of impact. The plan needed to be sharp enough to drive action but flexible enough to move with a shifting political environment – able to adapt to the uncertainty of election timing and shifting public sentiment.

The campaign landed a message that cut to the heart of WWF’s mission, ensuring nature had a voice in the national conversation.

Ganbina has spent 25 years empowering Aboriginal and Torres Strait Islander children and young people through education, training and employment with the aim of being obsolete by 2047.

As the organisation entered the second phase of its two-generation program, the website needed to reflect both the depth of what had been achieved and the ambition of what comes next.

The existing site wasn’t doing justice to the work – funders and partners couldn’t easily see the impact, and participants needed better access to program information and resources. The website redevelopment brought the story of Ganbina’s first generation to the surface, supported by culturally meaningful artwork from Indigenous artist Dixon Patten woven throughout the design.

The new site gives Ganbina a front door that matches the calibre of the programs – making 25 years of impact visible and accessible, and giving the organisation a strong foundation for the next chapter.